/Blogs
Marketing says traffic is up. Ads are getting clicks. Campaigns report “good engagement”. Sales says the pipeline still feels light. If that sounds familiar, your problem often is not Google, LinkedIn or your audience. It is the experience people get when they land on your site. Website speed and conversions are tightly connected. Google has reported that the chance of a visitor bouncing increases by 32% as page load time goes from 1 to 3 seconds. Other studies show that…
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A CFO types “IT support for manufacturers Toronto” into Google. At the top of the page, they see two competitors. One is running a paid search ad. The other owns the top organic spot. Your company appears further down, or not at all. In that moment, your competitors are not just winning visibility. They are shaping the market’s perception of who is credible and who is not. Search is where modern B2B buyers do their homework. Sales Lion research shows…
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Most attribution debates pretend to be about science. They’re about credibility. Sales wants proof that marketing’s dollars create pipeline. Marketing wants recognition that discovery takes time. Finance wants numbers that tie to reality. A good attribution model makes those conversations faster and less emotional. It does not reveal cosmic truth. It gives you a stable language for trade-offs. The two inputs that matter more than philosophy You don’t need a PhD to choose a working model. You need clarity on…
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Think of traditional antivirus as a gate guard with a laminated binder of faces. If the intruder matches a mugshot, they’re denied. That worked when threats were slow, obvious, and recycled. Modern attacks are shapeshifters. They land through a trusted account, pivot inside your network, and weaponize normal tools to look boring. You don’t repel that with mugshots. You need a system that watches behavior, not just signatures. That’s EDR. EDR (Endpoint Detection & Response) isn’t magic; it’s instrumentation and…
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Dashboards don’t fall apart because math is hard. They fall apart because language is loose. UTM parameters were supposed to be boring – labels on links so traffic lands in neat buckets. Instead, most SMBs inherit a museum of labels: “Paid Social,” “paid-social,” “social_paid,” plus a few surprises like “FBBoost” and “Summer Fun!!!.” Every variation reads as a new channel to your analytics. It’s not deception; it’s drift. Drift hides winners, inflates “unknown,” and turns budget conversations into archaeology. The…
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The password era is ending, and that helps SMBs Google made passkeys the default sign-in option for personal accounts and reports massive usage growth. Across ecosystems, more than 15 billion accounts can now leverage passkeys, and adoption is accelerating as consumer and business credential managers add support. (Passwordless by default) Third-party snapshots echo the momentum. Dashlane reported a four-times increase in passkey usage among its users in 2024, with materially higher successful login rates compared to passwords. The trend is…
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The Boardroom Reality Check Most SMBs can point to where their backups live. Fewer can answer how fast a critical system returns or which application comes first. That is the gap between backup and disaster recovery. Backup prevents permanent data loss. DR restores the service, the workflow, and the customer experience on a defined timeline. If you cannot name your RTO and RPO for finance, email, and your line-of-business apps, you do not have continuity. You have copies. Backup vs…
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The uncomfortable truth about “transfer the risk” thinking Many small and mid-sized businesses treat cyber insurance like a safety net. Write the premium, shift the risk, sleep better. Reality is different. Brokers and carriers increasingly expect specific security controls before binding or renewing coverage, and some claims are scrutinized against those control commitments. Premiums have grown with loss activity, and Canadian cyber loss ratios have been painful for carriers, which drives tighter underwriting and more prerequisites. Market cycles come and…
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For law firms, trust and financial integrity are everything. But as more transactions move online, attackers are exploiting email systems, impersonating attorneys, and rerouting client funds. Wire transfer fraud has quickly become one of the most damaging cyber threats facing legal practices today. This is the story of how a single oversight led to a devastating financial loss – and how a prevention-first cybersecurity strategy could have protected both funds and client confidence. When the Unthinkable Happens It was the…
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The Hybrid Workforce Challenge The modern workforce is no longer tied to one office. Remote work, flexible schedules, and globally distributed teams are the new norm. For small and medium-sized businesses (SMBs), this shift creates opportunities for agility and talent acquisition – but it also creates significant cybersecurity challenges. Traditional security models, built around on-premises firewalls and VPNs, were designed for a centralized office. But when employees work from homes, cafés, airports, or co-working spaces, the attack surface expands dramatically.…
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Outdated Phone Systems Are Holding You Back – Here’s a VoIP Solution Built for the Modern Business Business today moves…
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The Role of AI Tools in Marketing AI can significantly enhance various marketing processes, including data analysis, customer personalisation, content…
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In today’s digital age, cybersecurity threats are a major concern for businesses of all sizes. Small and medium-sized enterprises (SMEs)…
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In today’s digital age, businesses of all sizes face increasing threats from cyberattacks. One of the most common vulnerabilities is…
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Cybersecurity is a critical concern for businesses of all sizes. With sensitive data and proprietary secrets at stake, a single…
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For B2B marketers, LinkedIn is more than a professional network-it’s the epicenter of industry influence. It’s where thought leaders gather,…
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Software updates are often seen as a nuisance, but they are essential for maintaining the security and performance of your…
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If you’re new to the world of search engine optimization (SEO), it’s time to make your presence known online. SEO…
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In an era where our lives are intricately woven into the digital fabric, the threat of ransomware looms like a…
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The cloud offers businesses the flexibility, scalability, and cost-efficiency needed to stay competitive. However, choosing the right cloud solution-public, private,…
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