/Blogs
A New Playing Field for Business Visibility LinkedIn has always been more than a digital resume. For small and mid-sized businesses (SMBs), it’s a powerful platform to generate leads, nurture client relationships, and position brands as industry leaders. But staying visible on LinkedIn requires more than simply posting updates – it requires understanding the platform’s algorithm. In 2025, LinkedIn introduced a new round of algorithm changes designed to prioritize meaningful conversations, niche expertise, and community-driven content. For businesses, this shift…
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The Alarming New Face of Cybercrime A decade ago, cybercriminals relied on phishing emails and fake invoices. Today, they’re leveraging artificial intelligence to impersonate executives, hijack brands, and trick employees into handing over sensitive data. The rise of deepfake scams – hyper-realistic fake audio, video, or images generated by AI – is one of the fastest-growing cybersecurity threats in 2025. For small and mid-sized businesses (SMBs), the stakes are high. Fraudsters no longer need to hack into your systems to…
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Dark Social in 2025: Unlocking the Invisible Goldmine in Your Marketing Funnel You’ve done the work. Your blog is live, your ads are targeted, your traffic is coming in. But as you check your analytics dashboard, something doesn’t add up. A large portion of your website visitors are showing up as “direct” traffic – but you know they didn’t type in your URL from memory. What you’re seeing isn’t an error – it’s dark social at work. And it may…
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Are Push Notifications Putting Your Business at Risk? Understanding MFA Fatigue Attacks Multi-Factor Authentication (MFA) has been the cornerstone of secure logins for over a decade. It’s the extra step that separates a leaked password from a full-blown data breach – until now. In 2025, a new type of cyberattack is exposing a major weakness in many MFA systems: push fatigue. Also known as MFA bombing, this tactic relies not on brute force or malware – but on human frustration.…
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How to Choose the Right Cloud Solution for Your SMB Cloud computing is no longer optional – it’s the operational backbone of modern business. From file sharing and data backups to full-scale application hosting, more businesses are moving their infrastructure to the cloud than ever before. But with so many options – public, private, hybrid – many small and mid-sized business owners are left wondering: which model is right for us? The answer depends on your specific goals, risks, and…
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When Cyber Insurance Isn’t Enough: A Real-World Wake-Up Call for Businesses In early 2025, the City of Hamilton in Canada suffered a severe cyberattack that disabled core municipal services, disrupted operations for weeks, and exposed a harsh reality: their $5 million cyber insurance policy wasn’t enough to cover the full extent of the damage. Why? Because key security protocols were missing, including multi-factor authentication (MFA) for several users involved in the breach. This non-compliance disqualified portions of the insurance coverage.…
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A great idea isn’t enough anymore. In 2025, turning your business vision into reality requires more than ambition – it requires a digital presence that performs, scales, and connects with your audience in real time. Whether you’re a local service provider, an emerging eCommerce brand, or an internal operations leader looking to streamline workflows – custom-built digital platforms can unlock the speed, reach, and efficiency you need to grow. At ThinkSwift, we help small and medium-sized businesses go beyond “just…
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Let’s unpack the real financial, legal, and operational fallout of a cyberattack – and what you can do to protect your business. Cybercrime Is Now an SMB Problem Cybercriminals know that SMBs often lack the budget, tools, or insurance to recover. That makes them easy targets – and profitable ones. In 2024, 58% of all cyberattacks in Canada targeted businesses with under 500 employees. The average total cost per SMB breach was between $200,000 and $500,000. Recovery time? Often weeks…
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In May 2025, the Canadian government reintroduced a sweeping cybersecurity bill that could reshape how businesses – especially those connected to critical infrastructure – manage, report, and defend against cyber threats. Previously known as Bill C‑26, this updated legislation is now Bill C‑8, and it represents a major step forward in Canada’s regulatory framework for cybersecurity. But with new enforcement powers, mandatory incident reporting, and the threat of major penalties, it’s more than just a policy update – it’s a…
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In today’s economy, marketing teams don’t just need to be creative – they need to be accountable. When every dollar counts, the margin for error shrinks. Executives no longer ask “How clever is this campaign?” They ask: “What’s the return?” At ThinkSwift, we help answer that question with clarity and confidence. Our data-driven marketing systems are built to align with your business goals – from lead generation to revenue growth. No fluff, no filler – just strategy, performance, and results you can…
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Marketing says traffic is up. Ads are getting clicks. Campaigns report “good engagement”. Sales says the pipeline still feels light.…
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A CFO types “IT support for manufacturers Toronto” into Google. At the top of the page, they see two competitors.…
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Most attribution debates pretend to be about science. They’re about credibility. Sales wants proof that marketing’s dollars create pipeline. Marketing…
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Think of traditional antivirus as a gate guard with a laminated binder of faces. If the intruder matches a mugshot,…
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Dashboards don’t fall apart because math is hard. They fall apart because language is loose. UTM parameters were supposed to…
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The password era is ending, and that helps SMBs Google made passkeys the default sign-in option for personal accounts and…
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The Boardroom Reality Check Most SMBs can point to where their backups live. Fewer can answer how fast a critical…
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The uncomfortable truth about “transfer the risk” thinking Many small and mid-sized businesses treat cyber insurance like a safety net.…
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For law firms, trust and financial integrity are everything. But as more transactions move online, attackers are exploiting email systems,…
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The Hybrid Workforce Challenge The modern workforce is no longer tied to one office. Remote work, flexible schedules, and globally…
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